About
Good Rapport is more than a clothing brand. We are a community taking action toward a better future. Empowered women empowering others to act as agents of change, forces for progress, and beacons of light in and outside the workplace. Fashion is, and has always been, a way for individuals to transcend themselves, to become more than the sum of their parts. At Good Rapport, our community shares a collective ambition to better ourselves and our planet.
Our journey began in 2022, with the mission to provide sustainable, high-quality professional apparel that women could actually enjoy wearing through all seasons of the year - and their lives. After a meticulous design process and an extensive search for the best partnerships, materials, and practices, we are ecstatic to bring this brand to life with comfortable, sleek workwear tailored to the modern woman - apparel so good it simply can’t be confined to the office.
Please join us on this journey to push boundaries, raise the bar, and redefine women’s fashion as we know it.
Founder Story
Meet Bryanna Samuels, an ambitious Gen Z who always had a strong interest in personal style and fashion but struggled to find clothing that reflected her unique identity and values in the world of work. Bryanna began her career on Wall Street where she saw first-hand the struggles of finding your own personal work style. She noted several challenges associated with women’s workwear:
LIMITED OPTIONS Despite progress in recent years, many women still find it difficult to find clothing that is both professional and stylish.
LIMITED TIME Many women have multiple responsibilities, such as taking care of children, household chores, and other responsibilities, which can make it challenging to find time to plan workwear.
QUALITY VS. PRICE Quality professional clothing can be expensive, so it’s difficult to find affordable high-quality options. The challenge women face is finding affordable quality workwear that helps them exude confidence and professionalism.
UNCONSCIOUS BIAS Despite progress in recent years, unconscious bias can still play a role in the workplace. Studies have shown that women are judged more harshly than men when it comes to their appearance. Women are constantly evaluating how they dress in the workplace based on these biases and reducing the stress on this evaluation will reduce this challenge for women.
LIMITED OPTIONS FOR WOMEN OF COLOR Women of color often have a harder time finding clothing that matches their skin tone and fits their body shape.
With a strong desire to solve these challenges in her personal life, Bryanna founded Good Rapport to provide quality workwear products at reasonable prices catering to several demographics.
Good Rapport is not just about the products, it is also about cultivating a sense of community. Bryanna also aims to provide stylish and high-quality clothing options for women of all backgrounds, while educating and empowering her customers through events, articles, newsletters, and workshops.
